We are the silent majority

The Cult team has seen service in

HM Armed forces, RNLI and UK Fire service as well as the charity sector.

We believe in service to others as a mindset, You don't have to go to boot camp to help an old lady across the road and when you can do a good deed you are at your best.

​

We believe that masculinity is a good thing, we believe in genuinely equal opportunities, regardless of sex, race, sexuality or faith and in merit.

​

A life involving hard work, service and risk has taught us that if You're going to ask people to buy your product, it better be worth their hard earned money and that's why we are proud to stand by anything with our name on it.

​

In a progressively more nuanced world where personal responsibility and accountability are becoming rarer by the day, stand up and say that your privilege is a growth mindset.

​